Principal Media’s Melanie Torres interview

March 22, 2021

A year of working from home and challenges for the global sales industry.

In an article written for Television Business International, Principal Media’s SVP of worldwide distribution, Melanie Torres, has reflected on a year of working from home and the challenges it has presented for the global sales industry.

I got to thinking about whether or not we would ever see the communal spirit of the past return to the business of content sales. Certainly, I have seen many colleagues also jump online from their home offices, living rooms and kitchen tables to participate, but the ease in which we’ve come to enjoy connecting with colleagues via Zoom is not necessarily there in the online conference environment no matter how sophisticated the technology is.

So, what can we expect in the future? Many of the conferences we used to attend at this time of year are committed to the virtual manifestation of their former selves. But if we are to believe the prognosticators, this fall may see the return of in-person events like MIPCOM. [Marché International des Programmes de Communication, or International Market of Communications Programmes, an industry trade show held in the South of French each year.]

To read the full article at the TBI website, click here.